A formally stunning publication presenting the most interesting achievements of Ukrainian graphic sign design. It tells the story of the history of this field, drawing heavily on the avant-garde of the 1920s, and its heyday in the 1960s and 1970s, when the expressive style of the Kharkiv school was formed. The authors of the texts reach into Soviet archives, describe the socio-political context in which the designers created, explain their practical and aesthetic assumptions, and analyze the influence that Western aesthetics had on their work. The book is a visual collage in which text and images - letters, photographs and graphic signs - exist on equal terms and complement each other. One of the last parts is a contemporary visual reinterpretation of signs by the U,N,A collective, created by three book designers who explore the inexhaustible potential of the graphic form of the signs discussed.